Bridgestone Loyalty

 

 

 

 

Provide a closer bond between Bridgestone
    and its customers

Increase products and service sales

Achieve customer and user loyalty and increase
    retention rates

Strengthening business relationship and

    leadership position

Enrich customer experience and increase

    competitors entry barriers

Innovate

 

 

The project started as a prototype for Argentina, Chile and Mexico. It was initially targeted to only some of the more than two thousand (2000) bridgestone dealers in Latin America. This implementation strategy provided process control and the posibility to meassure project impact.

Bridgestone Club is the first customer facing loyalty program for Bridgestone in Latin America. Through this solution customers and bridgestone users gather points through the

 

SAP Customer Relationship Management

 

 

 


 


acquisition of products and services and they are then able to redeem this points through a catalog. One of the program goals is to establish a relevant dialog between bridgestone and its users.

Several strategic pilars were define prior to starting the project. This pilars are currently under evaluation and based on the pilot outcome next steps will be defined.

 

 

 

 

 

 

 


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