Bridgestone Loyalty
Provide a closer bond between Bridgestone
and its customers
Increase products and service sales
Achieve customer and user loyalty and increase
retention rates
Strengthening business relationship and
leadership position
Enrich customer experience and increase
competitors entry barriers
Innovate
The project started as a prototype for Argentina, Chile and Mexico. It was initially targeted to only some of the more than two thousand (2000) bridgestone dealers in Latin America. This implementation strategy provided process control and the posibility to meassure project impact.
Bridgestone Club is the first customer facing loyalty program for Bridgestone in Latin America. Through this solution customers and bridgestone users gather points through the
• SAP Customer Relationship Management
acquisition of products and services and they are then able to redeem this points through a catalog. One of the program goals is to establish a relevant dialog between bridgestone and its users.
Several strategic pilars were define prior to starting the project. This pilars are currently under evaluation and based on the pilot outcome next steps will be defined.