Mercedes Benz
Optimize customer facing processes
Establish an homegeneous way of welcoming
new customers and servicing existing ones
Provide a single service channel for queries,
complaints and comments.
Multichannel integration for servicing customers
Outgoing calls were standarized and integrated
within the syste
Mercedes Benz was one of SAP’s CRM first customers. Started with SAP CRM 2.0 and contantly updated the application. Today Mercedes runs SAP CRM 7.0, the latest CRM available version.
• SAP Customer Relationship Management
Telemarketing, Teleservice and Telesales processes were implemented. A standard and consistent way of delivering customer service was achieved thanks to running
SAP CRM.