Mercedes Benz

 

 

 

 

Optimize customer facing processes

Establish an homegeneous way of welcoming

    new customers and servicing existing ones

Provide a single service channel for queries,

    complaints and comments.

    Multichannel integration for servicing customers

Outgoing calls were standarized and integrated

    within the syste

 

 

Mercedes Benz was one of SAP’s CRM first customers. Started with SAP CRM 2.0 and contantly updated the application. Today Mercedes runs SAP CRM 7.0, the latest CRM available version.

 

SAP Customer Relationship Management

 

 

 

 


Telemarketing, Teleservice and Telesales processes were implemented. A standard and consistent way of delivering customer service was achieved thanks to running
SAP CRM.

 

 

 

 

 

 

 


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